Our Mission
We elevate the Baker College brand and ensure consistent, impactful communication both within our college community and to the public. We are dedicated to promoting our student-first philosophy and fostering a vibrant, engaged community through strategic marketing, public relations, and social media initiatives. We execute strategic and creative initiatives that advance the college’s mission, enhance its brand and reputation, and showcase the excellence of its educational, service, and outreach efforts. We are dedicated to telling the stories of our hive, supporting our community, and sharing achievements that make Baker College unique.
Our Team
A group of multifaceted individuals who support the vision, goals, and initiatives established by our leadership through marketing, communications, media relations, digital and traditional advertising, social media, web design, and graphic design.
Our Brand
At Baker College, our brand is more than just a logo or a tagline. It represents our commitment to providing a high-quality, accessible education that puts students first. Our “Further Together” motto embodies our belief in the power of collaboration and community. We strive to create a cohesive and inspiring identity that resonates with students, faculty, staff, and external audiences.
Public Relations
The Office for Marketing and Communications manages all aspects of public relations, ensuring that our college’s achievements, programs, and stories are shared with the world. We work diligently to maintain positive relationships with media outlets and provide accurate, timely information to enhance Baker College’s reputation and visibility.
The Beeline Newsletter
The Beeline is our weekly system-wide newsletter, designed to keep both students and employees informed and connected. Each edition is packed with the latest news, events, and important announcements from across the college.
- Student Edition: Tailored for our student community, this edition covers everything from academic updates to student life activities.
- Employee Edition: This edition focuses on faculty and staff news, professional development opportunities, and internal updates.
Submit your news for The Beeline by emailing news@baker.edu. We welcome contributions that help keep our community informed and engaged.
Social Media
Our social media presence is an essential part of our communication strategy. We engage with our community through platforms like Facebook, Twitter, Instagram, and LinkedIn, sharing news, events, and stories that highlight the vibrant life at Baker College. Follow us to stay updated and be a part of the conversation.
Scouting Out BC Stories
To celebrate Baker College’s achievements, the “Scouting Out BC Stories” initiative was created by our President and CEO, Dr. Jacqui Spicer, to celebrate and share the great stories within our hive. Participating is easy: submit new stories and quotes. Earn points and bonuses through team goals and deadlines. Awards are given for the highest-scoring groups and best individual submissions.
Frequently Asked Questions
Baker College is active on Facebook, Twitter, Instagram, LinkedIn, and YouTube. Follow us to stay connected and updated with college news and events.
The latest news and updates are available on our official website, The Beeline newsletter, and our social media channels.
For media inquiries, please contact our Public Relations Manager using the contact information provided on the main MarCom webpage.
Our brand resources include logos, color palettes, templates, and guidelines to ensure consistent branding across all platforms.
